Published: 2025-01-01

Articles

Music Therapy for Psychological Well-Being of Chinese University Students: A Systematic Review

Xu Yiwei
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Effective Short-Video Platform Advertising on Chinese Consumers’ Online Purchase Intention

Mengyan Sheng, Norazlyn Kamal Basha, Anusuiya Subramaniam, Raja Nerina Raja Yusof
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Gamification in Teaching Entrepreneurship: The Role of Educational Technology

Mehdi Abbas, Syed Rizwan Ali, Dr. Ezanee Bin Mohamed Elias, Dr. Faisal Bin Zulhumadi
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Decoding Consumer Buying Behavior: Key Factors That Drive Purchase Decisions

Mudassir Sajjad, Malaika Asif, Corresponding Author:Muhammad Mubashir khan
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Winning Customer through Green Marketing: Examining How and When Green Marketing Affects Green Purchase Intention

Muhammad Sharaiz, Raheel Farooqi, Kaenat Malik PhD, Sana Azher, Syed Rizwan Ali
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Study and Critical Edition of the Treatise "Tafsīr (mā kāna ʻalá al-Nabīyy) by Muḥammad ibn Muḥammad Altıparmak

Champil Serif Damadoglou
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Effect of Brand Attributes on the Customer’s Wish to Pay Premium with Mediating Input of Attitudinal Loyalty in Pakistan

Sameed Altaf, Raheel Farooqi, Muhammad Sufyan Ramish PhD, Reema Frooghi PhD, Syed Rizwan Ali
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AI-Assisted Feedback Bots in Pakistani ESP Classrooms: Improving Writing Proficiency and Learner Autonomy

Sumayyah Malik (Corresponding Author), Dr. Salma Kalim
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Impact of External Debt on Aggregate Investment and Productivity in Pakistan

Rafiq Mansoor, Shumaila Nawaz, Aqeel Mansoor, Asma Imran
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Critical Analysis of the New Horizons of 21st Century Urdu Novels

Dr. Tahir Nawaz, Dr. Ghulam Farida, Dr. Aqlima Naz
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Muslims' Historiography and Abu Ali Ahmad's (Ibn-e-Maskwiah) Concept of History

Associate Professor Dr. Naseem Akhter, Dr. Shumaila Rafiq, Dr. Sohail Akhtar
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Blockchain-Driven Entrepreneurship: Catalyzing Business Innovation and Transformation

Engr. Dr. Muhammad Kashif Shaikh, Syed Baqur Naqavi , Muhammad Tahir
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