Al-Qantara is an international peer-reviewed journal published periodically. Al-Qantara seeks a reassessment of all the human and social sciences. The need for interdisciplinary approaches as a key to reinvigorating and integrating both teaching and learning is increasingly recognized in the academy. It is becoming increasingly clear that research is interdisciplinary. Our Journal is interested to promote interdisciplinary research in the world, to promote the exchange of idea, and to bring together researchers and academics from all the countries.

Vol. 11 No. 1 (2025)

Published: 2025-01-01

Effective Short-Video Platform Advertising on Chinese Consumers’ Online Purchase Intention

Mengyan Sheng, Norazlyn Kamal Basha, Anusuiya Subramaniam, Raja Nerina Raja Yusof

Gamification in Teaching Entrepreneurship: The Role of Educational Technology

Mehdi Abbas, Syed Rizwan Ali, Dr. Ezanee Bin Mohamed Elias, Dr. Faisal Bin Zulhumadi

Decoding Consumer Buying Behavior: Key Factors That Drive Purchase Decisions

Mudassir Sajjad, Malaika Asif, Corresponding Author:Muhammad Mubashir khan

Effect of Brand Attributes on the Customer’s Wish to Pay Premium with Mediating Input of Attitudinal Loyalty in Pakistan

Sameed Altaf, Raheel Farooqi, Muhammad Sufyan Ramish PhD, Reema Frooghi PhD, Syed Rizwan Ali

Impact of External Debt on Aggregate Investment and Productivity in Pakistan

Rafiq Mansoor, Shumaila Nawaz, Aqeel Mansoor, Asma Imran

Critical Analysis of the New Horizons of 21st Century Urdu Novels

Dr. Tahir Nawaz, Dr. Ghulam Farida, Dr. Aqlima Naz

Muslims' Historiography and Abu Ali Ahmad's (Ibn-e-Maskwiah) Concept of History

Associate Professor Dr. Naseem Akhter, Dr. Shumaila Rafiq, Dr. Sohail Akhtar

Blockchain-Driven Entrepreneurship: Catalyzing Business Innovation and Transformation

Engr. Dr. Muhammad Kashif Shaikh, Syed Baqur Naqavi , Muhammad Tahir
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