Sameed Altaf, Raheel Farooqi, Muhammad Sufyan Ramish PhD, Reema Frooghi PhD, & Syed Rizwan Ali. (2025). Effect of Brand Attributes on the Customer’s Wish to Pay Premium with Mediating Input of Attitudinal Loyalty in Pakistan. Al-Qanṭara. Retrieved from https://alqantarajournal.com/index.php/Journal/article/view/684